This blog will let you understand how to create a campaign with a reach objective. To be able to understand the required inputs for running an ad with best practices for creating custom campaigns. Then we will move to the next phase which is about knowing the traffic sources.

Let's begin with some foundational concepts of social media advertising for publishing campaigns,  some in-depth insights about referral traffic report and some details into the traffic source dimensions.

Best Practices For Creating Custom Campaigns

1. The First Step Is To use location targeting.

We do city-wise and areas-wise, For Instance. For example, you are interested in getting the ad visible to people residing in the United States, particularly Texas, based on interest, behavior, and demographics. You can even specify the radius. It is very easy. This is how you can do.

To do that, you have to go to the Location subsection and select Edit. Here is the exact space where you choose to go to the Search Locations field and add your business address. As simple as it seems, from there, you can effortlessly adjust the radius around the location with the slider. Choose an option from the dropdown menu to include or exclude people who live in or are visiting that area.

2. The Second Step Is To Select your ad format.

There are three options available. Choose the single image, single video, or carousel ad format.

At this point, you have appropriately made an ad set and decided the targeting options that are best suited to meet your business needs. Now is the time to understand what placements are and how you can effortlessly proceed further.

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3. The Third Step is to choose the placement.

Before selecting the placement you might want to know which placement is best for Facebook ads?

Facebook's ad placement choices are Facebook, Instagram, Audience Network, and Messenger. For most businesses, a simple ad drives good results.

  • Facebook Ad Placements
  • Feeds
  • Instant Articles
  • In-stream videos
  • Right column
  • Suggested videos
  • Marketplace.

When we choose the option of automatic placements, it implies that the AI of the platform will show the ad in various spaces.

Now let's move towards the factors that impact how many people you will reach and how frequently those people will see your ads.

4. Step four is to Set your Frequency Cap.

You might want to know two things at this point. First, why is this input field important to input? And why is there a need to enable frequency capping?

Lets cover the Frequency capping allows us to limit the number of times your ads appear to the same person. In addition, setting a frequency gives an ad set more focus more on gaining exposure to new people.

What can be achieved by setting a frequency cap? It is primarily to limit how many times you want your ad to be shown to the same person and how often.

Then, you will start considering monitoring results for every ad campaign and the importance of the right targeting options.

Now that you can launch a campaign, you must also know how to monitor impressions and use UTM parameters to measure what's effective in your social media marketing strategy.

How to Set up Links with UTM Parameters

You can select the URL builder in the Google Analytics help center. That is how you can track a link in a specified social media profile. For that, you have to fill out the URL builder where you are required to add URL, campaign source, and medium, and the builder will show you the resulting link.

Marketing is a career field that rewards specialization( Facebook ads, Google ad words, SEO). Good marketing means reaching the prospects with— a good persuasive copy with clear CTAs.

Likewise, it's important to have a functional website that provides a great user experience. Read the next section to see why having a funnel can lead to more conversions and nurturing of visitors.

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Look at these parameters , such as campaign ID, Campaign Source, Medium. By using these URL builders, you simply need to copy and paste the links in your ad without giving any personally identifiable information.

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Begin with a Website that has a Funnel

For a website m you need to work with developers to buy a domain, pay hosting fees, optimize web pages, or do development work. Likewise, implement new features, website maintenance, social media, content and paid digital marketing, etc.

Actual marketing strategy involves devising a sales funnel for a website, writing a copy and a designer then has to design accordingly to meet the requirements of a web page to perform better on SERPs.

The reason most of the websites are not serving the purpose is because they are not guiding the visitors to take the action.

Therefore you need to have a keen understanding of managing creative types. Only then is it possible to nurture the leads to convert into sales eventually?

Newsletters & Social Media Platforms

Publish newsletters, social media, website (create pages, content, update, backups, etc.). You should see ad performance reporting (Imp, CTR, CPC, audience, copy, etc.) on Facebook. What about traffic sources?

We have UTM parameters for that. But, first, let's talk a little about analytics dashboards.

Understand the Reporting Dashboard

For the most accurate results, use Facebook Ads Manager for Facebook, Google Ads for Google (unless linked to Google Analytics), LinkedIn, and so on.

Even with perfect UTM links for all of your Facebook ads, you will not get full attribution. If you still get traffic from Facebook and do not use UTM links, GA uses the referral link domain to piece together Traffic Source.

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Get the Attribution For Meeting the Goals

To get a true omni channel reporting dashboard, you'd need something like a Google Data studio reporting dashboard that ports metrics directly from each channel's reporting dashboard.

Consider ROAS as main data, a rate among advertising spent (on FB), and revenues generated by advertising.

Due to the attribution model set, revenues among GA and FB will be different.

The metric to monitor on GA is the conversion rate (volume of purchase sessions/total sessions).

About UTMs, it is okay to set them in Facebook so that you will be able to relate revenues in GA directly to FB.

Tracking Your Ads Campaigns

There are a lot of automation tools for Social Media management available to anyone. We can use any FB ads automation tools that help make it easy to keep track of many ads and campaigns.

You can now have around 50 ads running simultaneously. But, of course, it gets harder to monitor them.


You can combine different aspects of data for visualization. Hence you can determine the acquisition report on Google and you can intuitively collect  campaign data with custom URLs.

We hope that you get a clear understanding of URL builders and you stay unbothered about the link syntax . After using and implementing GA for as many times as you want to, as we mentioned, aligning utm medium/source/content/campaign values consistently with GA’s default categories/channels enables the cleanest and least confusing reporting and segmentation. This means data rolls up in an orderly manner and can be visualized in the most insightful and easily digested manner.

Now you can simply and seamlessly study the traffic sources and easily troubleshoot traffic inconsistencies. Contact us to get an idea of social media advertising. We can guide you about the marketing channel's reporting platform. Hop on a discovery call for hiring a social media expert and Social media services. Also, don't forget to explore other resources on our website to find insightful information to see how we can  help you with social media advertising.

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